Helping Arkansas Bloom Beautifully
The Shirley's Flower Studio story began decades ago in Northwest Arkansas. In 1971, Jack Cole accepted the position of Chief of Police in Rogers, Arkansas, later moving into leadership roles in business and industry. In 1975, Jack and his wife, Shirley, who had built a successful career in banking, purchased a small flower shop in Rogers. They renamed it Shirley's Flowers and Gifts, laying the foundation for what would become a beloved, family-owned floral business.
Jack and Shirley's daughter, Jo Buttram, joined the shop in 1979 after gaining experience in banking and operating a commercial decorating company. Her natural eye for design and business acumen helped guide the next phase of growth. In 1985, Jo and her husband, Randy, officially took ownership of Shirley's Flower Studio. Jo went on to become a respected leader in the floral industry, serving on the advisory board for the Society of American Florists in Washington, DC, and holding presidencies with both the Arkansas Florists Association and the Ozark Florist Association.
In 1995, Tricia Upshaw, AIFD, CDF, AMF, joined Shirley's Flower Studio and quickly became an integral part of the team. Her design talent, leadership, and passion for floristry earned her national recognition and induction into AIFD, the floral industry's highest honor. Tricia has claimed numerous state and national floral design titles, and in 2026, she stepped into the role of owner, continuing the legacy of creativity, service, and excellence that has defined the shop for over 50 years.
Under Tricia's leadership, Shirley's Flower Studio has thrived. The business has twice been named a finalist for Arkansas Business of the Year and was honored with the Small Business of the Year award from the Rogers-Lowell Chamber of Commerce, a testament to its impact on both the local economy and community culture.
In addition to its longtime location on North 13th Street in Rogers, Shirley's Flower Studio has a mobile presence with its vintage 1979 flower camper. Outfitted with fresh, high-quality blooms, the camper makes regular appearances at the Rogers Farmers Market, First Friday celebrations, and local community events.
With deep roots and a forward-thinking spirit, Shirley's Flower Studio continues to bloom, honoring tradition while embracing fresh ideas. Inside the shop or on the road, their team remains committed to creating meaningful floral moments for every occasion.